The $10 Trillion Prize, Michael J. Silverstein, Abheek

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The $10 Trillion Prize, Michael J. Silverstein, Abheek Singhi & Carol Liao, emne: anden kategori

Titel: The $10 Trillion Prize - Captivating the Newly Affluent in China and India
ISBN 13: 978-1-4221-8705-0
Forfatter: Michael J. Silverstein, Abheek Singhi & Carol Liao
Udgiver: Harvard Business School Press
År: 2012
Sider: 314
Format: hardback med smudsomslag
Fragt: sendes mod porto
Betalingsformer: MobilePay , kontanter (DKK), bankoverførsel
Sprog: Engelsk
Tilstand: Flot eksemplar
IKKE-RYGER HJEM

Beskrivelse:
Meet your new global consumer You've heard of the burgeoning consumer markets in China and India that are driving the world economy. But do you know enough about these new consumers to convert them into customers? Do you know that:

- There will be nearly one billion middle-class consumers in China and India within the next ten years?

- More than 135 million Chinese and Indians will graduate from college in this timeframe, compared to just 30 million in the United States?

- By 2020, 68 percent of Chinese households and 57 percent of Indian households will be in the middle and upper classes?