Customer Relationship Management, Stanley A. Brown,

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Customer Relationship Management, Stanley A. Brown, emne: organisation og ledelse

Titel: Customer Relationship Management: A Strategic Imperative in the World of E-Business
ISBN: 0.471-64409-9
Forfatter: Stanley A. Brown
Udgiver: Wiley
Ã…r: 2000
Sider: 345
Format: hardback med smudsomslag
Fragt: sendes mod porto.
Betalingsformer: MobilePay , kontanter (DKK), BTC
Sprog: Engelsk
Tilstand: som ny
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Beskrivelse:
Over the last decade, too many organizations have assumed that their products or services were so superior that customers would automatically keep coming back for more. But in order to compete effectively in today's marketplace, organizations must change their strategy to become more customer focused, not product focused. Customer Relationship Management (CRM) is the best way to integrate this customer-facing approach throughout an organization. Aimed at understanding and anticipating the needs of an organization's current and potential customers, this innovative book shows how CRM links people, process, and technology to optimize an enterprise's revenue and profits by first providing maximum customer satisfaction.
* Covers developing a market-oriented strategy, innovation in products and services, sales and channels transformation, customer relationship marketing, and customer care